Mastering the Art of Writing Email Media Pitches that Get Results
Email pitches are a great way to promote your product or service to potential clients. They can also be a great way to get ignored. To make an impact in a journalist’s inbox, you need to write email pitches that are effective, engaging, and relevant.
The Importance of An Effective Media Pitch
Writing an effective email media pitch is crucial because it is the first impression you make on a journalist or editor. The pitch should clearly and concisely convey the key message of your story and why it is newsworthy. A well-crafted email pitch can increase the likelihood of your story being selected for publication. This can increase your visibility and credibility, and ultimately lead to more opportunities for you and your organization. A poorly written or unprofessional email pitch, on the other hand, can result in your message being overlooked and ignored. Taking the time to craft an effective email media pitch is an investment in your future success, and can help you establish relationships with journalists and editors. Most importantly it can help you gain exposure for your ideas and work.
Here are several strategies to help you write successful email media pitches that will help you get the results you want:
Strategies for Writing Successful Email Media Pitches
- Understand the Recipient’s Needs
Before you start writing, take some time to research the recipient’s platform and voice to identify their needs. Understanding what they are all about and what they’re looking for will help you be able to tailor your pitch to their specific interests and emulate their values, increasing the chances of it being accepted.
- Use a Compelling Subject Line
The subject line is the first thing a recipient will see when they receive your email, so it’s important to make it count. With the constant influx of content pitches received daily by publication editors and journalists, it is essential that your email stands out. Use a compelling headline that grabs their attention and makes them want to open the email. Nearly half of all email recipients decide whether or not to open an email based solely on the subject line, according to Zippia.
- Make It Personal
Personalization is key when it comes to email pitches. Use the recipient’s name in the subject line and the body of the email, and make sure the email is written in a conversational tone. This will make them feel like you’re speaking directly to them and increase the chances of them responding. An overwhelming majority of PR professionals, a staggering 94%, claim that personalized, one-to-one emails are the most efficient method of reaching out to journalists and making a pitch, according to the Muck Rack PR Survey.
- Keep It Short and Sweet
It’s important to remember that when pitching your story idea, it’s not the only one being considered. Keep in mind that editors and journalists have likely received a plethora of pitches on that particular day. No one likes to read a long, drawn-out email. Keep your pitch short, concise, and to the point. Use bullet points or numbered lists to break up the text and make it easy to read.
- Provide Value
Your pitch should provide valuable information to the recipient. Explain how your product or service can help them achieve their goals or solve a problem they’re facing. Show them the benefits of working with you in a way that is easy to understand.
- Include a Call-To-Action
Always include a call-to-action in your email pitches. This could be a link to your website, a phone number to call, or a meeting request. Your copy messaging will lack the necessary impact if it lacks a call-to-action. It will not have the persuasive power to encourage customers to take the next step in their journey. The recipient should know what the next step is and how to get in touch with you.
After sending your email, don’t be afraid to follow-up. If you don’t hear back after a week, send a reminder email. Remember to be polite and respectful, and don’t be pushy. A PR Survey revealed that over 90% of public relations professionals find that a follow-up to an email media pitch should be sent within the first week that the initial pitch was sent.
Email pitches can be a great way to promote your product or service, but they have to be done right. Remember, a successful pitch is all about understanding the recipient’s needs, providing value, and making it personal. By following these strategies, you can write effective email pitches that will make a memorable inbox impact and help you get the results you want.