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Bob Pascasio of Texas on Understanding Medicare Advantage and Its Impact on Rural Healthcare

Bob Pascasio of Texas on Understanding Medicare Advantage and Its Impact on Rural Healthcare

Robert A. “Bob” Pascasio’ MS, LFACHE of Texas, a seasoned and respected Community Healthcare Organizations leader, is dedicated to fostering relationships and enhancing collaborations with business partners and peers. Navigating the intricacies of Medicare Advantage during the open enrollment period can be daunting, especially for rural communities. Bob Pascasio delves into the often misunderstood aspects of open enrollment, shedding light on the unique challenges and opportunities that Medicare Advantage presents for rural healthcare providers. By exploring the real impact of these plans on rural hospitals and clinics, Pascasio uncovers the myths and realities that shape the healthcare landscape in underserved areas.

In the early days of the Medicare Advantage program, there was a limited window of about two months when newly eligible Medicare beneficiaries could review and enroll in a Medicare Advantage plan. The annual enrollment period was well-publicized, often characterized by a flood of television advertisements as insurance plans sought to attract new enrollees and secure the subsidies provided by the federal government for each beneficiary.

Today, the landscape of Medicare Advantage enrollment has significantly changed. There are now multiple opportunities for individual beneficiaries to enroll beyond the initial eligibility period at age 65. Starting January 1, 2024, if you sign up for Part A and/or Part B because of an exceptional situation, you’ll have 2 months to join a Medicare Advantage Plan (with or without drug coverage) or a Medicare drug plan (Part D). Your coverage will start the first day of the month after the plan gets your request to join.

These opportunities include:

  • You change where you live
  • You lose your current coverage
  • You have a chance to get other coverage
  • Your plan changes its contract with Medicare
  • Or other various situations

Bob Pascasio of Texas explains that these expanded enrollment opportunities are generally favorable to beneficiaries, providing greater flexibility and access to coverage.

Bob Pascasio of Texas Highlights the Impact on Community

For community and rural healthcare providers, understanding the nuances of Medicare Advantage enrollment is crucial. As the population ages, the increasing enrollment in Medicare Advantage plans will have significant implications for providers, especially in rural areas where the population is often older. These implications can be detrimental to the financial stability and sustainability of rural healthcare organizations.

What is Medicare Advantage?

Medicare Advantage (MA) plans represent a pivotal alternative to traditional Medicare, serving as a comprehensive healthcare option for many seniors. Offered by private insurance companies approved by Medicare, these plans bundle all the services covered under Part A (hospital insurance) and Part B (medical insurance), often enhancing them with additional benefits, some also include Part D (drugs). According to Bob Pascasio of Texas, MA plans frequently extend beyond the basics to include crucial services such as vision, dental, and hearing coverage.

The allure of MA plans lies in their ability to offer a more integrated and often more affordable healthcare solution compared to traditional Medicare. By incorporating extra benefits, these plans aim to address the full spectrum of seniors’ healthcare needs, promoting a holistic approach to wellbeing. This comprehensive coverage can significantly enhance the quality of life for enrollees, particularly those who require regular access to these supplemental services.

However, understanding the intricacies of MA plans is essential for both beneficiaries and healthcare providers, especially in rural areas. Rural hospitals and clinics face unique challenges when dealing with Medicare Advantage, ranging from network limitations to reimbursement rates. Pascasio notes that while MA plans can offer substantial benefits for beneficiaries, they also require careful navigation to ensure that rural healthcare providers can effectively manage patient care and maintain financial stability.

For beneficiaries, choosing a plan involves evaluating the specific benefits and network providers included in each plan. The additional services provided by these plans can vary widely, and seniors must consider their individual health needs and preferences when selecting one. Bob Pascasio underscores the importance of informed decision-making during the open enrollment period, encouraging beneficiaries to thoroughly research and compare plans to find the best fit for their healthcare requirements.

On the provider side, rural healthcare organizations must navigate the complexities of contracting with MA plans, ensuring that they can deliver the promised benefits to patients while maintaining operational efficiency. Bob Pascasio of Texas advocates for strong collaboration between rural healthcare providers and insurance companies to optimize the implementation of MA plans, ensuring that the needs of rural populations are adequately met.

The Rationale Behind Medicare Advantage

Bob Pascasio of Texas on Understanding Medicare Advantage and Its Impact on Rural Healthcare

Cost Savings for the Federal Government

Medicare Advantage plans were introduced with the intention of reducing healthcare costs for the federal government. However, the actual cost savings are a topic of debate, particularly concerning dual-eligible beneficiaries (those eligible for both Medicare and Medicaid), whose care costs are often higher.

Historical Issues and Recent Pushback

Historically, Medicare Advantage plans have faced criticism for their aggressive marketing strategies and tactics. Recently, there has been pushback from both providers and patients regarding the plans’ coverage limitations and network restrictions. Bob Pascasio of Texas notes that star ratings, which evaluate plan performance, have become a key factor for beneficiaries in plan selection and competition.

Importance for Community and Rural Providers

Effects of Increasing Enrollment

The shift towards Medicare Advantage reduces the number of beneficiaries on traditional Medicare. This trend undermines the value of the Critical Access Hospital (CAH) designation, which is vital for the financial health of many rural hospitals. CAH designation is intended to support hospitals in underserved areas by providing enhanced reimbursement rates from Medicare.

Federal Government’s Push for Medicare Advantage

The federal government continues to promote Medicare Advantage as a preferred option for beneficiaries, increasing its prevalence and influence in the healthcare market.

Strategies for Providers

Engaging with Area Agencies on Aging

Bob Pascasio of Texas explains that Local Area Agencies on Aging, which, among other activities, provide access to “Benefits Counselors,” can play a crucial role in guiding beneficiaries through their healthcare options. These are agencies empowered and funded by the federal government to support seniors – Meals on Wheels is one of the more well known programs coordinated/facilitated by AAA’s. Rural providers should collaborate with these agencies to ensure beneficiaries receive accurate and helpful information.

Becoming a Trusted Community Resource

For rural providers, becoming the trusted source of information and assistance in the community is essential. This involves providing education about Medicare Advantage plans, assisting with enrollment, and helping beneficiaries navigate their healthcare options.

Medicare Advantage Contracting and Surveillance

Contracting with MA Plans

Contracting with Medicare Advantage plans can be a double-edged sword. While it can provide additional revenue opportunities, it also requires vigilance to ensure plans honor their contractual obligations. Providers must carefully evaluate potential partners to ensure they offer worthwhile and livable contracts.

Monitoring Plan Compliance

It’s crucial for providers to monitor whether Medicare Advantage plans are paying as contracted. This “trust but verify” approach ensures that providers receive the compensation they are due and can sustain their operations.

Holding MA Plans Accountable

Bob Pascasio of Texas on Understanding Medicare Advantage and Its Impact on Rural Healthcare

Federal and State Responses

Medicare Advantage plans are federal programs, necessitating federal oversight. Bob Pascasio of Texas says that providers should be prepared to engage with their congressional representatives to address issues with MA plans. Additionally, state insurance boards can offer recourse for non-compliance and support in holding plans accountable.

Community Education

Educating the community about Medicare Advantage options and the implications of enrollment is vital. This includes explaining the differences between traditional Medicare and MA plans, and the potential impact on access to care and provider networks.


Bob Pascasio of Texas concludes that Medicare Advantage plans are likely here to stay. Therefore, community and rural providers must adopt a proactive approach to managing their relationships with these plans. Identifying true partners, monitoring compliance, and becoming a trusted resource for the community are essential strategies for navigating the evolving healthcare landscape. The “just say no” approach is no longer viable; instead, providers must engage, educate, and advocate to ensure they can continue to serve their communities effectively.


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