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Kenneth C. Wisnefski Founder/CEO Ever since he was in grade school, Ken remembers owning some sort of a business venture. Whether it was selling t-shirts, hawking baseball cards or auctioning off used Atari games in the school cafeteria, Ken has enjoyed the challenges running a business provides. A serial entrepreneur, Ken most recently owned VendorSeek.com, an online portal that connected businesses with pre-approved vendors in over 200 business based categories. VendorSeek.com was started in Ken's basement and he rose the business from an initial $500 investment to a company that employed over 40 people and was on pace to gross over $5 million in annual sales in 2008 before he sold the company in May of 2008. Along the way, Ken has owned several other successful businesses which he also grew from the ground up with little or no capital. Through the years, he has learned several vital business lessons the quote, unqote "hard way." "When I look at some of the decisions and lack of experience I had when starting my businesses, I realized that it was not so much I was doing things wrong, it was simply that I did not know any better!" With this philosophy, Ken has embarked on creating a company that can help start-up and small businesses get vital advice and assistance to help them reach the lofty expectations they wish to achieve. "Helping other entrepreneurs avoid many of the pitfalls that I encountered along the way is extremely rewarding to me. It is my goal to truly provide a service that prepares new businesses for the hardships they will face but reminds them of the rewards that are possible." An expert in the field of start-ups and entrepreneurism, Ken has been featured on MSNBC and has been recognized as one of the most successful young entrepreneurs in the Philadelphia region. His companies were recognized as some of the Fastest Growing companies in New Jersey and VendorSeek was awarded as one the "Best Places to Work" by the Philadelphia Business Journal. Scott Witwer Vice President of Technology Prior to joining Inside Business, Scott spent over ten years directing a broad range of corporate IT initiatives as Citi's User Experience Group Manager. While managing an international team of designers, developers, and usability architects, he was responsible for the design & user experience of over 300 internet / intranet websites and business applications. As a result, he has hands-on experience leading several stages of the software development life cycle, including analysis, design, prototyping, development and usability testing. While at Citi, Scott launched in-depth studies of Citi's user population. He facilitated global usability test sessions with user focus groups, literally traveling around the globe observing employee interaction with his designs. He designed and conducted user-focused, web statistical analysis and even authored Citi's Corporate Intranet Branding Standards. Scott believes his business acumen began as captain on his baseball teams through childhood. "In baseball, in order to be successful you have to be able to think strategically, anticipate your opponent's next move, expect the unexpected, effectively communicate with your teammates, and perform consistently. As captain, it was my job to alert the team of potential situations, give signs to call plays that required the participation of multiple players, and to challenge my teammates by my example both on and off the field. These soft skills translate very well into the business arena - especially to people and risk management." Scott is passionate about designing for the user, and is driven by a famous quote by Leonardo da Vinci "Simplicity is the ultimate sophistication". Scott graduated from Flagler College in St. Augustine, FL with a B.A. in Graphic Design (1996) and is a Certified Usability Analyst through Human Factors International (2004). Michael Gurzo Vice President of Operations Mike has over thirteen years experience managing financial and operational strategies in the private sectors. He has spent most of his career with USG Corp in various financial field positions including Plant Controller and Area Financial and Systems Manager. His most recent experience came as a Division Controller L&W Supply distribution subsidiary for USG in the East Division with peak sales of $1B. Mike is a Certified Public Accountant with a B.A. in Accounting from Richard Stockton College (1994) and an MBA from Southern Methodist University in Dallas, Texas (2003) where he focused on corporate finance and accounting. Michael Slater Business Consultant Michael improved his overall awareness and people skills by acquiring a Bachelor's in Psychology from Rutgers University. Eight years of working inside and outside sales gave him experience meeting different businesspeople from various industries. Michael's compassion for others and business acumen lead him to begin helping aspiring entrepreneurs. After his triumph in aiding a loan-modification company find their road to success, Slater began working with Ken and Scott at InsideBusiness.com. Michael facilitates the growth of startups by addressing ways to recruit funding, improve sales, and augment their overall business model. |
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